Post by sumiseo558899 on Nov 4, 2024 4:35:14 GMT -5
Even the most attentive arbitrageurs periodically encounter blocking of advertising accounts on platforms such as Google, Facebook and TikTok. It can be difficult to restore access to a profile on these services, so many webmasters choose the safe path and immediately register agent profiles. In this article, we conser whether such accounts are really better than self-registration, in what situations they are indispensable and how to effectively use their capabilities.
Main differences
Self-registered accounts are accounts that are created personally. They are usually pre-warmed and farmed before being used for work.
Agency profiles are advertising accounts created on behalf of agencies, such as marketing companies, rather than indivual users. These accounts act as intermediaries between the webmaster and the advertising platform, and often have a higher level of trust than self-registered accounts.
Agency accounts vs. self-registration
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Read more
Advertising
What to choose: agent accounts or self-registration
The process of preparing self-registrations can take from two weeks to a month. This is a long period, especially in the absence of other active accounts. You can use automation through specialized services or develop your own tools. However, the impact of this approach on profile security remains unclear, so many specialists prefer to manually prepare advertising profiles.
Agency accounts do not require pre-warming, which allows you to immediately start launching advertising campaigns. In addition, they have a number of advantages:
Moderation and blocking. Agent accounts are less likely to be blocked and have an easier time going through appeals. This is due to the higher level of trust from advertising platforms such as Google and TikTok. Fewer bans contribute to a quick increase in traffic volumes.
Refunds from blocked profiles. In case of blocking of regular accounts, refunds may be delayed or may not happen at all. With agency accounts, this process is simplified - the partner company usually returns the money or transfers it to another account.
Traffic volume restrictions. New self-registered users often face traffic limits, while agent profiles usually do not have these restrictions. This allows you to reach the required volume faster and significantly increase the number of leads.
Paying for advertising campaigns. Self-registered accounts must use cards with a currency suitable for a specific advertising network. Agency accounts do not have such restrictions, especially if payments are made in different currencies, including cryptocurrencies. Some platforms, such as TikTok Ads, impose restrictions on the starting budget, which makes it difficult to launch. Agency accounts make it easier to manage finances and distribute funds between profiles.
Agency accounts vs. self-registration
Agent accounts: disadvantages compared to self-registration
Working through agency accounts, you will face increased commission costs, which can sometimes reach 15-20% of the total budget. This will lead to a significant reduction in your profits, especially if you are using large advertising campaigns or working in very competitive industries where it is important to take into account every detail. The higher the commission, the more it affects profitability. This is especially noticeable during scaling, forcing you to carefully select partners and develop strategies to optimize costs.
In addition, agency accounts may not be suitable for all types of activities. For example, if you work with “gray” or “black” topics, agencies are unlikely to deal with this, since they usually adhere to strict platform rules. In such situations, it is better to choose self-registration to have more freedom of action, including the use of more aggressive approaches and creatives.
Which account to choose for different verticals?
When choosing an account for working with arbitration, it is important to conser the budget, tasks and level of training. For some areas of business, agency accounts are more profitable, which have a higher level of trust from advertising systems, which is especially important for areas with increased risks.
Gambling
Gambling is a high-risk area where arbitrageurs often face blocking. To minimize the likelihood of moderation refusal, it is better to use agent accounts for this vertical. They help to pass the verification of advertising platforms more easily and significantly reduce the risk of blocking. If the agent account has experience working with iGaming, this will add advantages in campaign optimization.
Dating
When working with “white” offers in dating, agent accounts are not required. Self-registrations are a great choice if “white” creatives are used, as they allow you to test different approaches faster and carefully control the budget.
Finance
Launching financial offers through independent accounts is often difficult due to strict checks in large advertising networks. Therefore, it is better to use agent accounts, which prove a more flexible approach and access to advanced analytical tools. In addition, financial offers are usually associated with high payouts, which makes agent accounts a more profitable option.
Nutra
In the nutra sphere, it is important to be quick in testing different approaches and creatives. For this, independent accounts are more suitable, which allow you to change strategies faster without additional costs for commissions.
White, grey and black offers – which account to choose
For working with white offers, it is best to use self-registration accounts. They prove the opportunity to fully control both creatives and the distribution of funds, which proves flexibility in management. In gray offers, agent accounts are preferable, since they simplify moderation and often prove the opportunity to return funds in the event of a block.
Promoting black offers through agency accounts can be problematic, as such services are not inclined to work with such offers. Webmasters will have to rely on a large number of self-registers, as regular bans from advertising platforms are a common occurrence.
Main differences
Self-registered accounts are accounts that are created personally. They are usually pre-warmed and farmed before being used for work.
Agency profiles are advertising accounts created on behalf of agencies, such as marketing companies, rather than indivual users. These accounts act as intermediaries between the webmaster and the advertising platform, and often have a higher level of trust than self-registered accounts.
Agency accounts vs. self-registration
Lead Panda your reliable partner
Read more
Advertising
What to choose: agent accounts or self-registration
The process of preparing self-registrations can take from two weeks to a month. This is a long period, especially in the absence of other active accounts. You can use automation through specialized services or develop your own tools. However, the impact of this approach on profile security remains unclear, so many specialists prefer to manually prepare advertising profiles.
Agency accounts do not require pre-warming, which allows you to immediately start launching advertising campaigns. In addition, they have a number of advantages:
Moderation and blocking. Agent accounts are less likely to be blocked and have an easier time going through appeals. This is due to the higher level of trust from advertising platforms such as Google and TikTok. Fewer bans contribute to a quick increase in traffic volumes.
Refunds from blocked profiles. In case of blocking of regular accounts, refunds may be delayed or may not happen at all. With agency accounts, this process is simplified - the partner company usually returns the money or transfers it to another account.
Traffic volume restrictions. New self-registered users often face traffic limits, while agent profiles usually do not have these restrictions. This allows you to reach the required volume faster and significantly increase the number of leads.
Paying for advertising campaigns. Self-registered accounts must use cards with a currency suitable for a specific advertising network. Agency accounts do not have such restrictions, especially if payments are made in different currencies, including cryptocurrencies. Some platforms, such as TikTok Ads, impose restrictions on the starting budget, which makes it difficult to launch. Agency accounts make it easier to manage finances and distribute funds between profiles.
Agency accounts vs. self-registration
Agent accounts: disadvantages compared to self-registration
Working through agency accounts, you will face increased commission costs, which can sometimes reach 15-20% of the total budget. This will lead to a significant reduction in your profits, especially if you are using large advertising campaigns or working in very competitive industries where it is important to take into account every detail. The higher the commission, the more it affects profitability. This is especially noticeable during scaling, forcing you to carefully select partners and develop strategies to optimize costs.
In addition, agency accounts may not be suitable for all types of activities. For example, if you work with “gray” or “black” topics, agencies are unlikely to deal with this, since they usually adhere to strict platform rules. In such situations, it is better to choose self-registration to have more freedom of action, including the use of more aggressive approaches and creatives.
Which account to choose for different verticals?
When choosing an account for working with arbitration, it is important to conser the budget, tasks and level of training. For some areas of business, agency accounts are more profitable, which have a higher level of trust from advertising systems, which is especially important for areas with increased risks.
Gambling
Gambling is a high-risk area where arbitrageurs often face blocking. To minimize the likelihood of moderation refusal, it is better to use agent accounts for this vertical. They help to pass the verification of advertising platforms more easily and significantly reduce the risk of blocking. If the agent account has experience working with iGaming, this will add advantages in campaign optimization.
Dating
When working with “white” offers in dating, agent accounts are not required. Self-registrations are a great choice if “white” creatives are used, as they allow you to test different approaches faster and carefully control the budget.
Finance
Launching financial offers through independent accounts is often difficult due to strict checks in large advertising networks. Therefore, it is better to use agent accounts, which prove a more flexible approach and access to advanced analytical tools. In addition, financial offers are usually associated with high payouts, which makes agent accounts a more profitable option.
Nutra
In the nutra sphere, it is important to be quick in testing different approaches and creatives. For this, independent accounts are more suitable, which allow you to change strategies faster without additional costs for commissions.
White, grey and black offers – which account to choose
For working with white offers, it is best to use self-registration accounts. They prove the opportunity to fully control both creatives and the distribution of funds, which proves flexibility in management. In gray offers, agent accounts are preferable, since they simplify moderation and often prove the opportunity to return funds in the event of a block.
Promoting black offers through agency accounts can be problematic, as such services are not inclined to work with such offers. Webmasters will have to rely on a large number of self-registers, as regular bans from advertising platforms are a common occurrence.
